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Brand

Mimic network-shaped product icon Mimic M-shaped product icon

Mimic Multiplayer's mascot is Mimo, a small shapeshifting character that can morph between playful logo shapes. Mimo gives the project a friendlier face for a topic that often feels intimidating: multiplayer.

The mascot idea matches the product idea. Mimic helps a Godot scene adapt into a network-aware scene while staying close to Godot's built-in multiplayer tools.

Mimo Shapes

Mimo currently appears in two concept shapes:

  • Network Mimo looks like a soft connection graph. This version hints at peers, synchronization, replication, and network links.
  • M-shaped Mimo turns the mascot into the first letter of Mimic. This version is the secondary shape for compact lockups and places where the mascot should merge into the wordmark.

Both shapes use the same simple face, rounded body, mint fill, and dark outline so Mimo stays recognizable across sizes.

Assets

Brand assets live in two folders:

  • brand/icon/ for product icon assets.
  • brand/logo/ for full wordmark and lockup assets.
Asset Use
icon/mimic.svg Scalable primary product icon
icon/mimic_invert.svg Scalable primary product icon for Mimic Mint surfaces
icon/mimic_m.svg Scalable secondary M-shaped product icon
icon/mimic.png SVG-derived primary icon PNG
icon/mimic_invert.png SVG-derived primary icon PNG for Mimic Mint surfaces
icon/mimic_m.png SVG-derived secondary M-shaped icon PNG
logo/mimic_m_multiplayer.svg Preferred full Mimic Multiplayer logo
logo/mimic.svg Primary network-shaped wordmark
logo/mimic_flat.svg Restrained primary network-shaped fallback wordmark
logo/mimic_multiplayer.svg Large network-shaped full-name lockup
logo/mimic_m.svg M-shaped wordmark
logo/mimic_m_flat.svg Restrained secondary M-shaped fallback wordmark

Each icon and logo SVG has a matching .png export in the same folder for tools that do not read SVG reliably.

Plain mimic filenames use the primary network-shaped mark. _m filenames use the secondary M-shaped mark.

Use logo/mimic_m_multiplayer.svg for full-logo surfaces like the README and documentation landing page. Use icon/mimic.svg for smaller mascot references so users see the original network-shaped Mimo alongside the M-shaped full logo.

For documentation chrome on a Mimic Mint background, use icon/mimic_invert.svg. It keeps the same silhouette and border geometry but inverts the treatment to a Midnight Ink body with a Mimic Mint border and face details, so the icon has strong contrast without adding a badge or a separate background shape.

The icon SVG files use a 512x512 viewBox, no fixed display size, and only Mimic Mint plus Midnight Ink. The normal icon files use Mimic Mint fill plus Midnight Ink outline and face details; the invert icon uses the same two colors with Midnight Ink as the body and Mimic Mint as the border and face. Both icon shapes share the same face proportions so Mimo remains recognizable while each body shape positions the face on its own visual center. The normal body outline uses a 12 unit ink width in the SVG viewBox, and the smile uses a 24 unit stroke so it reads at exactly double the outline weight.

The logo SVGs use outlined Fredoka wordmark shapes, so they do not depend on local font installation. Network-shaped logos keep the full MIMIC word. M-shaped logos replace the first M, so the visible wordmark text is IMIC.

The primary universal transparent wordmark style uses Mimic Mint fill with a modest Midnight Ink stroke behind the Fredoka paths. The stroke is sized to render at about 4px when the SVG is exported at 700px wide, using paint-order: stroke fill so the stroke supports the letters without eating into them. Restrained fallback wordmarks use flat Mimic Slate text with no stroke.

Full-name logo variants add MULTIPLAYER below the primary wordmark. The subtitle is width-matched to the primary text line: the full MIMIC word for network-shaped logos and the icon-plus-IMIC lockup for M-shaped logos. The MULTIPLAYER subtitle stays flat Mimic Slate by default so it remains secondary and does not add visual noise at smaller sizes.

Names

Name Meaning
Mimic Multiplayer The full product name
Mimic The short name
Mimo The mascot

Mimo is referred to by name because the mascot is a character, not just a generic icon.

Colors

Mimic's primary colors come directly from Mimo:

Token Value Use
Mimic Mint #65E6B8 Mimo fill, primary buttons, links, active states, focus accents
Midnight Ink #10212B Mimo outline, face, headers, dark navigation, body text on light pages
Muted Text #49616B Secondary copy and quieter UI text
Mimic Slate #537D78 Restrained universal logo text and large MULTIPLAYER subtitles
Soft Mint #E9FFF7 Gentle callouts and highlights

Mint is best as an accent, not as small text on white. Midnight Ink keeps the site readable and gives the cute mascot enough weight to feel like a developer tool.

Readability

Mimic documentation should follow WCAG AA contrast as the baseline:

  • Normal text should be at least 4.5:1 against its background.
  • Large text, icons, and UI boundaries should be at least 3:1.
  • Mint can carry buttons, highlights, and active states, but small text should use Midnight Ink on light surfaces or near-white text on dark surfaces.

Typography

Mimic uses rounded type to echo Mimo's soft shape:

  • Fredoka for the product wordmark and major headings.
  • Nunito Sans for documentation, navigation, code-adjacent UI, and longer reading.

The result should feel warm and approachable without making the reference pages harder to scan.